Search Engine Marketing & Optimization Blog

Google recently launced Google Analytics, a FREE product which will tell you everything about your site visitiors details.

Matt Cutts in his post announced the launch of this NEW product from Google.

With the help of Google Analytics, once you have added the code which is provided to you after you sign-in, you will be able to track the movement of visitors to your site and much much more.

For instance you will be able to know from which source (Search engines or websites etc) visitors have found your website and which pages they have visited durin’ their stay on the site. Armed with this information, you will be better able to target your marketin’ strategies and add more action call events on your site to trap as many prospect clients as possible.

This is what Google has to say- “Google Analytics delivers all the features you’d expect from a high-end web analytics offering, and provides timesaving AdWords integration features.“. More can be read on its official website at http://www.google.com/analytics/

Google Analytics is available in 16 languages. If you already have a AdWord account then this product will integrate with it without a hitch.

With Google Analytics you can know which keywords your visitors used to find your website, which Ad was most successful in pullin’ visitors to your site and which landin’ page was effective in terms of marketin’ objective.

Spend on your Marketing not on web analytics

Google says

Get all you want to know about Google Analytics from below:

- Features
- Feature Benefits
- Case Studies
- Help Center: Supporting Google Analytics

I’m sure everyone must be aware of the famous episode where Matt Cutts’ blog -http://www.mattcutts.com/blog/ (a Google’s employee) was replaced in rankings by another blog using contents from Matt’s blog.

This process of called Google Wash, where site using your content (duplicate entry) to gains ranking and your site is pushed/removed from the search results. This definition is in contact to the current episode.

The entire work was done by a French team - Dark SEO Team. They wrote a letter (Open Letter to Matt Cutts) to Matt explainin’ what had happned and where Google went wrong.

The post from Matt’s blog dealt on the recipe of bacon polenta. Earlier the top ranking was from Dark SEO Team. Though Google has now managed to get his employee’s blog anagin on Top.

One strange thing you will notic is that Dark SEO Team’s website http://www.pr10.darkseoteam.com/ is PR10. But if you see their cache page through your Google Toolbar the cache page is that of Google’s home page. http://www.google.com. So this team from France have showed to the world that how people can Fake Page Rank 10.

So they have managed to hack Google’s PR for their website.

Anyway so now debate is on as to how Google is or rather is not able to ditinguish between the original content and duplicate contents.

Google definitely needs to take this twist in his story and make something out of it.

Few weeks back on 7th October ‘05 Google announced the release of web-based feed reader called Google Readerat the Web 2.0 conference in San Francisco.

This is from the Google’s official announcment post at its Press Center

Google Reader is part of effort to offer Google functionality with personalized web content to make information more relevant and useful to users. Please visit Google Labs at http://labs.google.com/ to give this new product a try. A reviewer’s guide and additional press materials are available at http://www.google.com/press/guides.html.

One can read more about Google Reader at Google Reader FAQs

In its official blog post, Tom Oliveri from Google admits that they are testing a new way to submit contents to Google.

Before the official confirmation, rhumors were doing the round which were all put to rest by him. This new way will complement the existing ways such as Google Crawl and Google Sitemaps.

Accoridng to Tom, its an exciting development.

It will be exciting to see content writers and webmasters’ reactions when Google is helping them in their eforts to distribute as much as they can.

Read what people have to say on Search Engine Watch Forums thread Submit Content To Google

I will keep you updated through my post here.