A Closer Look at Pay-per-Call Search Marketing
Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you’re not familiar with the format, it’s worth a look.

Google Personalizes the Web
Say goodbye to bookmarks: Google has rolled out a seriously cool search history feature that automatically keeps track of all of your web searches and every page that you view from search results.

Google AdSense in RSS
It looks like Google is experimenting with putting ads in RSS. [Via MP.]

Google’s CPM Ads Meet Lukewarm Reception
Google’s foray into CPM -based advertising is a clear attempt to woo more brand advertisers, but that may not be as easy as it seems, many marketers say.